Results Matters

Client Experience:
Client needed a strategic partner not a tactical one. Company wasn’t being pro-active, had weak account service knowledge. Overall, provided infrequent leadership and value to client was diminishing.

Solution:
Established regularly scheduled status meetings with senior personnel, changed reporting system to identify both lost and future opportunities, and created web-based client communications system. Modified account services group and began “client for life” training as corporate mission.

Client Experience:
Nations second largest flatware company needed to expand distribution: brand was positioned as high end and stylish. In fact, research showed dealers felt it also represented a great value.

Solution:
Re-positioned brand as “Unforgettable Style and Unbelievable Value.” This helped open up mass distribution and paved the way for e-Commerce sales.


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Client Experience:
For an international heating and boiler manufacturer, client base was unsure of the company’s core value of their product and why they should purchase. Research showed product offered highest level of efficiency on the market.

Solution:
Created communications that emphasized efficiency and value under theme of “Heating You Can Bank On”. Company experienced double digit growth, and increased market share to Number Two position while market leader sales eroded in “cost conscious” economy.

Client Experience:
Independent insurance agents lacked unified direction from corporate headquarters to support new brand identity. Efforts to develop new markets and achieve new sales goals were hampered by lack of direction and collateral materials for local implementation.

Solution:
Created corporate identity program and established national and regional meetings to review new guidelines, train independent and direct personnel in new processes for financial re-imbursements, new financial services/products and emerging market opportunities. Company improved to top three in financial services industry.

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